Each radio spot is a monologue portraying the style and delivery of popular freedom speeches and declarations of solidarity from the past, during the South African struggle. This era’s film productions, plays and stories led to a style of performance, delivery and depiction of the struggle where many known struggle leaders were known to speak in a particular tone, usually supported by chants and crowds singing struggle songs. In these monologue driven spots we highlight various pain points that prohibit the everyday consumer from living their best life’s, free of limitations. 27 years of freedom and counting has now put us in a position where we are no longer oppressed and are able to sell the everyday consumer products that will free them of so many pain points. We now live in a free world with products free of many previous limitations.

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Freedom Day is a public holiday that celebrates democracy and freedom in South Africa. 27 April marks the celebration of South Africa's first non-racial democratic elections of 1994 after a history of racism under the apartheid regime. To celebrate we ran a promotion about products sold at Game stores that resonate with the progress we’ve made and the generation of this day and age. Using Game products, we highlighted how these new-age developments allow us to exercise our freedom of choices and enjoy the fruits of progressive products, products that come with a bit of ‘free’ this freedom day