The Secret Life of 4 Year Olds is a television show that lifts the lid on the drama of life as a 4 year old by placing hidden cameras and microphones around a playground, revealing childlike secrets.

The following radio ads draw on the insight that 4-year-old secrets grow up and can evolve into disturbing and sometimes sadistic 40-year-old secrets, if not monitored. In the following radio spots we follow each character through the different stages of their life and listen in on each ones secrets through tape-recorded confessions. As the character grows older, so their confessions grow darker.

By the end of each ad it is made jarringly clear, the reason it is important to catch childlike secrets while they are still young. And watch The Secret Life of 4 Year Olds.

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