Film > Culture & Context

POOJA DIDI

TAPROOT DENTSU, Mumbai / FACEBOOK / 2021

Awards:

Shortlisted Spikes Asia
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Overview

Credits

Overview

Write a short summary of what happens in the film

The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good. And brought to life the Indian truism that prosperity too grows only when shared with others. This is the story of the 28-year-old Pooja and the people (who’ve been laid off) that she keeps hiring (even though she doesn’t need them) through the hard months of 2020, at great personal cost and how those people come together and come through for her. She isn’t a mega rich business owner. But she believes she can do some good, even if it means stretching herself and her resources that much thinner and she goes all in. It’s this selflessness even in the face of adversity and even at the cost of losing a lot is what sets up the story for the viewer

Please tell us how the work was designed / adapted for a single country / region / market

A certain part of the country has almost grown up with how Facebook has evolved. But for the vast majority of our country who’ve been introduced to Facebook recently thanks to the data revolution, the power of Facebook remains to be experienced first-hand. We hope to keep inspiring those who are new-to-the-internet of the wonderful possibilities and power of Facebook. Diwali, the festival of prosperity, in the kind of year that is 2020, we wanted to tell a story that captured the very essence of what so many amongst us have been doing. Which is, they’ve been coming together and selflessly going the extra mile to be there for others. The film is a tribute to all those who’ve harnessed the power of Facebook to amplify the good within us for the greater good & brought to life the Indian truism that prosperity too grows only when shared with others

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