Film > TV & Cinema Film

PREMONITION

DHÉLET Y&R LATAM, Buenos Aires / CRUZ ROJA / 2016

Awards:

Shortlisted Cannes Lions
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Film

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Overview

BriefExplanation

A mother is washing the dishes like any other day, when she is interrupted by her 6 year-old son that warns her that he will have an accident in a few minutes. The boy explains in detail everything that is going to happen with some kind of naivety but very precise. The mother, hearing this, gets distressed because there is nothing she can do.

EntrySummary

In Argentina, domestic accidents are the main cause of infant death. The great majority of them could be avoided if first aid would be done in the moment, while the ambulance is on its way or while taken to the hospital.

Currently, in Argentina there is a new law being treated that stands that the first aid course has to be mandatory in schools and in business.

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