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CANDIDE THOVEX, Na / AUDI / 2018
Overview
Credits
BriefExplanation
The film "Ski the world" follows free ride ski legend Candide Thovex on his journey across
30 locations in 10 countries. He rides down sand dunes, grass hills, through the jungle,
across water and even the Chinese Wall. All on skis and without any snow. All we hear is the sound of his surroundings and his skis carving on the ground. What we see is simply spectacular.
EntrySummary
Audi's aim was to stage their quattro technology in a completely new and fascinating way.
And live up to the global claim "All conditions are perfect conditions". With legendary films
and pieces of communication, the bar was set high. So they collaborated with freestyle ski
legend Candide Thovex. Developed skis that work on every surface. And went around the
world: 14 months, 30 locations, 10 countries. All this was put into a film and spread on social media.
Relevancy
The challenge for the edit of "Ski the world" was to connect 30 locations in 10 countries
that were filmed over 14 months to let them seem like one single smooth ski ride. In order
to do so elements like caves were used, doors and changes of perspectives and angles to
connect the scenes seemlessly and hide transitions. A combination of epic wide shots in
contrast to close ups and POVs of the athlete really brings the viewer in the action and let
the 4:29 minutes pass by in a flash.
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