The film "Ski the world" follows free ride ski legend Candide Thovex on his journey across

30 locations in 10 countries. He rides down sand dunes, grass hills, through the jungle,

across water and even the Chinese Wall. All on skis and without any snow. All we hear is the sound of his surroundings and his skis carving on the ground. What we see is simply spectacular.

Audi's aim was to stage their quattro technology in a completely new and fascinating way.

And live up to the global claim "All conditions are perfect conditions". With legendary films

and pieces of communication, the bar was set high. So they collaborated with freestyle ski

legend Candide Thovex. Developed skis that work on every surface. And went around the

world: 14 months, 30 locations, 10 countries. All this was put into

a film and spread on social media. The art direction of every scene was connected to

every location. We wanted to let the user experience the characteristics of every country

and surface.