Per the title, the film opens on a basketball court in an unnamed town teeming with the casual familiarity shared by most neighborhoods across America. Two teams are facing off against each other. The camera focuses on the perspective of one player as he narrowly evades his opponents, gliding across the court with rhythmic precision.

The game is carrying on as most games do until the player stops suddenly. He notices a mysterious, uninvited guest standing in front of the hoop, wearing the Reebok Aztrek Double.

She interrupts the game, her hand raised in the air, her eyes staring blankly into the distance. The team and audience stand in complete bewilderment.

Suddenly, a bizarre dance-off ensues, quickly spreading to the rest of the players and onlookers.

Through this film, Tom Noakes proves that when Reeboks are incorporated into sport, nothing is expected.

Much of the style and dance movements came from the director. This commercial is a further exploration of the anti-dance, which originated from a previous project of the director's. Scaling and coordinating the original dance moves of nearly 100 people on a single night shoot was challenging, to say the least, but the director was able to do so with the help of a stellar choreographer.