Liev Schreiber stars in a darkly humorous tale of depravity due to poor sleep habits for Mattress Firm’s campaign, Spiral at the Diner. In this ode to film noir with a deadpan twist, a stony-faced Schreiber warns audiences that junk sleep is a "slippery slope" that will inevitably lead to a life of crime. Seated in a diner, Schreiber points to a sleep-deprived woman who can barely string a sentence together due to insomnia from a lack of quality sleep and a bad bed. Her inability to concentrate leads her to befriend some questionable characters and before she knows it, she's quit her job and is robbing the diner in a ski mask.

The satirical “cautionary tale” nature of Spiral at the Diner is a fun way to get audiences to think about the effects of lack of sleep at a time when mental health is top of mind. Prioritizing sleep is becoming more normalized in the conversation around wellness and healthy living and Mattress Firm found the opportunity to inject humor into their commitment to help Americans find better sleep, especially in the past two years.

The spot features “Ray Donovan” star Liev Schreiber as the protagonist and narrator. Using an actor that is known for more dramatic roles makes the ludicrousness of the story all the funnier, and Schreiber certainly plays into the dark humor and deadpan delivery he’s best known for. In addition to airing on Mattress Firm’s YouTube account, the spot also aired during the Winter Olympics on NBC.

The director approached Spiral at the Diner by drawing on his long-held passions for innovative cinema and character-driven storytelling. Blending a surreal story with a film noir aesthetic, the director finds the delicate balance between humor and absurdity.