Film Craft > Production
PRETTYBIRD, London / IOC - INTERNATIONAL OLYMPICS COMMITTEE / 2022
Overview
Credits
Write a short summary of what happens in the film.
The film, continuing the "Stronger Together" campaign, spotlights the unique relationship between Olympians and their supporters across the world. People watching around the globe mirror the athletes' movements, demonstrating the impact of this human connection. This display of togetherness and the belief of others power people to believe in themselves; to push through that wall, take that leap- to make the unbelievable happen. Demonstrating that through every rise, every fall, every victory, we're in it together.
Cultural / Context information for the jury
The film, continuing the Games’ broader ‘Stronger Together’ message
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There's a truth in saying winter sports have an added layer of vulnerability- the natural environment is often harsher, the falls can be more frequent- the suspense of it all couldn't be more compelling. The unbelievable and awe-inspiring spectacle of the winter games is unique. We don't just tune in to watch athletes win, we want to watch them rise on a global stage. This film spotlights the unique relationship between Olympians and their supporters across the world.
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