Entrepreneur, written by Pharrell and Jay-Z, is an authentic, boots on the ground, look at the disadvantages Black people and People of Color alike face when undertaking entrepreneurship. It also stands as a beacon of hope by championing the victories of those who succeeded against all odds. The video features prominent Black entrepreneurs, such as Tyler the Creator and Issa Rae, as well as lesser known entrepreneurs and businesses, such as Neighbors SkateShop and Chef Alisa in an effort to show that the voices and accomplishments of all Black people, no matter how famous, should be elevated and celebrated.

The intention for this visual was not merely to entertain, but rather to showcase a movement sparked by Pharrell’s mission to celebrate black ambition. With the video releasing alongside Pharrell’s curated TIME Magazine issue, The New American Revolution, the music video became part of a multi-platform campaign, aiming to inspire and elevate black-owned businesses like never before. With Calmatic at the helm of this production, he personally cast black-owned businesses and entrepreneurs in LA. As the small doc style crew began their journey, the search grew and Calmatic tapped into thriving businesses around the globe. Once the video was released, the social impact was profound. Filmmakers made Entrepreneur inspired videos, highlighting black business owners in their own cities.