Film Craft > Production

ALL TOGETHER

PRETTYBIRD, Culver City / CALVIN KLEIN / 2022

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Film

Overview

Credits

Overview

Write a short summary of what happens in the film.

Calvin Klein is celebrating the joys of togetherness in its Spring 2022 Campaign, appropriately titled All Together. Solange is submerged in baptismal waters, surrounded by a sisterhood of white-knickered women, as she also lends her vocals to the spot’s soundtrack. Dominik Fike is the leader of the pack as he skates down a city street with his co-ed crew. Dancers, performers, and artists are entangled with each other's bodies, sharing energy and space. In this campaign, Calvin Klein has crafted itself a joyous community that not only reflects their coveted ethos, rooted in freedom to self-express and timeless style, but also that desperate urge we collectively hold to unite with people far and wide, all together.

Cultural / Context information for the jury

All Together is a visual love letter full of overwhelming intimacy synonymous with the feeling of being closest to those you love. It’s both nostalgic for the pre-pandemic past while holding out optimism for the future without borders, literal or figurative. The idea behind the entire spot was focused on the community. The coming together of different people and tribes in a time when we’ve experienced a lot of isolation and individualism.

Working with over 120 different cast members, from established entertainers to amateur influencers, this campaign is a symphony of how individual expression creates authenticity and connection. Among the more recognizable names are Burna Boy, Solange, Vince Staples, Dominic Fike, Arlo Parks, Deb Never, and BLACKPINK member Jennie. Whether skating during a spring afternoon with your crew or standing still on the shore of a calm ocean, each scene crafts an intimate yet universal portrayal of social connection.

Tell the jury anything relevant about the direction. Do not name the director.

The director is drawn to diverse projects within different mediums, it’s what makes her feel satisfied as a filmmaker. In All Together, she creates a dreamy, effortlessly cool yet still attainable campaign that gives the words “creative self-expression” a physical form. She was responsible for directing over 120 cast members on screen, some of whom she has collaborated with before. She captures the feeling of All Together through the lens of her identity as a Black woman, with authenticity and truth as her guiding light.

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