We created an over-­the-­top infomercial featuring Terry Quattro (Jeff Goldblum), a self-proclaimed “famous person” who owes all of his success to great lighting. For a glorious two minutes, Terry takes viewers on a journey through his successful­ guy mansion, showcasing all of the amazing features of the new GE Link light bulb, and demonstrating how it can help you go from an in­-the-­dark zero to an ultra­-successful hero. He even gets a testimonial from an “unremarkable nobody.” Terry uses the innovative product features and the “embarrassingly” low cost of the GE Link bulb to convince viewers to take his advice and kiss their horribly lit, unsuccessful lives goodbye.