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THE BEAT BEHIND THE SONG

BBDO NEW YORK, New York / SAVE THE CHILDREN / 2013

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We traveled to Malawi and Guatemala to record the heartbeats of children in need with a special stethoscope. We then turned to Grammy nominated band, One Republic, to use the heartbeats in an original song that people could download to donate funds. On the radio, we played the song, 'Feel Again', and then stripped down the instruments one by one until all that was left was a child's heartbeat. To target youth, this spot was broadcast nationally on high profile radio programs.

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ONE REPUBLIC'S SONG: 'FEEL AGAIN'

SFX: HEARTBEAT (STARTS AT END OF SONG)

ANNCR: What you hear isn't just any beat, it's the actual heartbeat of a child in need.

SONG: 'FEEL AGAIN'

ANNCR: Find out how One Republic's new song, 'Feel Again', created with the heartbeats of children in need, can help frontline health workers save millions of children at everybeatmatters.org. Brought to you by Save the Children and the Ad Council.

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