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THE JOURNEY

McCANN HEALTH, London / MERCK / 2018

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Overview

Credits

Overview

Tell the jury anything relevant about the cinematography.

The cinematography plays a pivotal role in the film, allowing the viewer to join our central character on her journey with MS. We wanted to keep it intimate, up close and personal, so the viewer could feel the same emotions the central character experiences, at the same level of intensity. We needed the patient’s life to be real and representative, rather than artificial or constructed; a life the viewer could relate to. This was achieved through considered lighting and flowing camera movements that follow the natural movement in each scene. The lighting was also carefully adapted to complement the passing of time, from 1998 until now. The result is a meticulously crafted piece of cinematography that speaks to the viewer on a deep and emotional level.

Write a short summary of what happens in the film

The film follows one patient’s journey, from the time she is diagnosed with MS in 1998, up until the present day. It is not a brand story but an emotional story of her life, full of the usual ups and downs, such as the birth of a child and the loss of a parent. And whilst being diagnosed with MS is part of that journey, her condition does not define her. Thanks to the treatment and support Merck provides, she can live her life the way she chooses.

Cultural/Context information for the jury

Multiple Sclerosis is a lifelong, neurological condition, for which there is no cure. Up until 1998, there was no treatment for it at all. Merck changed that, by introducing the first ever MS treatment to the market. Since then, Merck has helped millions of people around the world live as close to a normal life as possible.

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