Film > Branded Content & Entertainment

THE RUGBY BOYS OF MEMPHIS

PEPSICO CREATORS LEAGUE STUDIO, New York / PEPSICO / 2017

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BriefExplanation

The film takes a look at Power Center Academy’s first rugby team, and how senior Calvin Gentry used rugby as motivation to live a more positive lifestyle. His charter school couldn’t afford a football team, much less a proper school campus. But Coach Rob Reetz wouldn’t take ‘no’ as an answer and presented an economical alternative to football that only required a patch of grass and ball. Within the first year, the school’s all African American rugby team was competing against prominent rugby prep schools of the wealthy suburbs. While the Power Center Academy battled a series of losses in their first year, the team later won nearly every game, fostering three national All-Star players. The rugby boys of Memphis are on the brink of their potential - nearing graduation, fighting for college scholarships and chasing a future they otherwise would not have seen without the game of rugby.

EntrySummary

This story of a poor charter school, is one of determination, focus and overcoming the odds. Rugby, a sport not widely popular in urban areas, let alone Memphis, brought these kids together and changed the course of their lives forever.

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