Hailstorm tells the story of a little car who comes to life, seeks shelter from an incoming storm, and magically emerges unscathed.

NRMA Insurance asked us to continue to build out the brand platform which we launched in 2022.

It was created to bring fresh meaning and resonance to their positioning of 'HELP', by defining it as a promise to be there for whatever goes wrong.

The idea, ‘Until Then… we’ll be here to help’, imagines a world where insurance isn’t needed and where mishaps and accidents prevent themselves from ever happening. However, until that world exists, we all need some help when things in life go awry. That's why NRMA Insurance is here.

The film 'Hailstorm' tells the story of a little car who seeks shelter from an incoming storm all on its own, ultimately avoiding any damage.

The new campaign builds on last year's platform and is a testament to the success of our work and the results it has delivered for the business.

This includes NRMA Insurance jumping seven places to number 2 on Australia's Strongest Brands list - up 91% in brand value - the fastest growing brand this year.

This new instalment of the campaign has not been in market long enough to build real momentum yet, but early tracking indicates it's performing well and delivering high branding scores.