The 60-second launch spot introduces 'Larry', a giant yellow puppet. He's an unencumbered, larger than life character who we follow as he rolls freely through his neighbourhood, encountering friends and neighbours along the way. Throughout his journey, Larry freestyles along to the Digital Underground’s 90’s classic song 'The Humpty Dance'.

ROLLiN’ is a new entrant to the car insurance category in Australia. Their offering was different to the other big players in market: a subscription-based model that allowed customers to leave whenever they wanted.