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L'ORÉAL MAKE UP EXPERT SHOW
NURUN, Paris / L'OREAL / 2006
Overview
Credits
OVERVIEW
CampaignDescription
L’Oréal Paris launches Make-Up Show, a breakthrough video-based website.
It reproduces the atmosphere of an upscale TV show. The user, guided by the brand’s official make-up artist J.Kaliardos, can discover the latest make-up trends and how to recreate them. Contents also include useful makeup and style selection advice, all in an engaging interactive video format.Objectives:Create a new relation between the brand and the users, Reassert L’Oréal’s make-up expertise through an original interactive treatment.Capitalise on James Kaliardos’s imageTarget :Beginners who look for advice, those needing tips on new products, the curious seeking new make-up trends.
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