Film > TV & Cinema Film

A GIANT'S STORY

PUBLICIS COMMUNICATIONS, Mumbai / AMBUJA / 2016

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

BriefExplanation

To communicate the cement’s giant compressive strength, we simply used a giant.

The Great Khali. A giant, both literally and in terms of international popularity, brought our idea to life. A mockumentary (mock documentary) on Khali showed his struggles living in a home incapable of housing his own strength. And how Ambuja came to his rescue.

EntrySummary

Dalip Singh Rana, better known as 'The Great Khali', is a world renowned WWE Heavyweight Champion and a hero back home in India. A story about his life outside the ring stuck a chord with audiences around the world.

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