To communicate the cement’s giant compressive strength, we simply used a giant.

The Great Khali. A giant, both literally and in terms of international popularity, brought our idea to life. A mockumentary (mock documentary) on Khali showed his struggles living in a home incapable of housing his own strength. And how Ambuja came to his rescue.

Dalip Singh Rana, better known as 'The Great Khali', is a world renowned WWE Heavyweight Champion and a hero back home in India. A story about his life outside the ring stuck a chord with audiences around the world.