The aim was to package information about Atari in a brandbook that informs as well as it’s fun to consume.

The concept of the Atari Brandbook is to experience the brand Atari in a widespread context. The book should be a short but whole abstract of the brand Atari.

The Atari Brandbook made the brand itself more palpable for both employees, partners and customers and raised interest in the story of Atari.

Beginning with its history, from compentences to fan culture, the book is supposed to introduce the different facets of Atari – in a form that copes with the brands design standard and its lifestyle element.