As we all know, advertising promises a lot. And some of these promises aresimply untenable. So we picked some imaginary examples of clearlyoverpromising marketing ploys - like an anti-fat pill which let´s you losethose annoying extra pounds in a heartbeat, or a hair potion that makes yourhair grow back in no time. Things to good to be true and that's why our IKEAspeaker disrupts the fake radio commercials for said products and suggeststhat our listeners should "keep on dreaming. In your bed from IKEA.“

SFX: MusicFVO: Hi, I am Karen Schmitz, dietary-specialist from Hollywood.

As millions of other women, I asked myself how to lose those anoying pounds without giving up my delicious chocolate flavoured-peanut-butter-flips.It is quite easy: with 'Burn-It', the patent registered Anti-Fat pill, your fat will burn away all by itsel...SFX: LullabyANN: Keep on dreaming. In your bed from IKEA.

For Example Hemnes, already starting from 149 Euro.

Ikea. Because it´s your home.

SFX: MusikFVO: Hi, ich bin Karen Schmitz, Diät-Artist aus Hollywood.

Wie Millionen andere Frauen habe ich mich gefragt, wie ich die lästigen Kilos runter bekomme, ohne auf meine leckeren Erdnussbutterflips mit Schokoflocken zu verzichten.

Ganz einfach: Mit Burn-It, den patentierten Anti-Fett Dragees verbrennt das Fett von allei...SFX: Kinder-SchlafurANN: Träum weiter. In Betten von IKEA.Zum Beispiel Hemnes schon ab 149 Euro.Ikea. Weil es dein Zuhause ist.