Film > Branded Content & Entertainment

BEES WITH BACKPACKS

AGENCY INSIDE, Santa Clara / INTEL / 2017

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Bees. They make honey, they pollinate your garden, and their demise could mean the end of human life. In this short documentary, we join scientist Paulo De Souza in his attempt to save the bees. De Souza attaches sensors to hundreds of bees and Edison’s immense compute power allows him to track their movements and identify threats to their livelihood. Sharing De Souza’s mission highlights how technology is powering a better world. This film isn’t branded content; it’s true content that naturally has the Intel brand in it.

EntrySummary

Our goal was to find real-life examples of people using our technology in the maker space and share these stories in a documentary-style fashion. We found one with high stakes.

The bees are dying. By putting micro-sensors on bees and Intel Edison technology in their hives, one of the world’s greatest minds is hoping to save them from extinction. We put the viewer in the middle of a race against time to save the bees and all they do for humankind.

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