Using the potency of nostalgia, we ask our audience to remember life through the eyes of a child. Running across Portuguese TV, we use a child’s voice to tell a story of how inspiring the world seemed is when you are a child and how you live to play outside. The film closes with an impactful statement and asks our parents to have faith in outdoor adventures and give our children back the freedom that we once had.

We all know that the best adventures are outdoors, but yet only half of todays children play outside once a day. Fenistil, the fast acting mosquito bites relief, understands just how important outdoor freedom is to a child’s development. So we created a branded piece of communication that embraced this

Shot on an anamorphic lens, our cinematography has been key in delivering our nostalgic message. Playing with natural light and sun glare Fenistil is able to transport viewers back to their childhood – so they can relive their unless days spent playing freely outside. Every scene has been carefully framed and shot to embody the viewers ‘child within’. The camerawork mimics the children playing and allows the viewers to feel part of the adventure.

We all know that the best adventures are outdoors, but yet only half of todays children play outside once a day. Fenistil, the fast acting mosquito bites relief, understands just how important outdoor freedom is to a child’s development. So we created a branded piece of communication that embraced this modern day issue, and aimed to reassure and inspire parents to embrace the outdoors and let kids play freely.