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Body pain is endured by almost 90% of the population every year and it can be debilitating. But people tend to leave their medication at home, meaning they miss out on the things they love. This campaign directly addresses the issue in a memorable, witty way.

Throughout this film we see a bridegroom, Albert, bent over and frozen in pain as his distraught bride dances around him trying to make amends for his utter embarrassment. He is on a dancefloor at his own wedding. The funny voice over talks directly to Albert, reminding him of the importance of the first dance at a wedding and how his guests have flown from around the world to be there. The film concludes by letting the audience know that the reason he is stuck in pain is because he forgot his Voltaren, which delivers ‘2 x Faster Pain Relief’.

In a western wedding the first dance between the bride and groom is traditionally the highlight of the wedding which all the guests look forward to. Often rehearsed it is the first time all the guests see the newly married couple dance together and show off.