Health and Wellness > Consumer Products Promotion
WEDDING
SAATCHI & SAATCHI SWITZERLAND, Lausanne / GLAXO SMITH-KLINE / 2019
Overview
Credits
Overview
Describe any restrictions or regulations regarding Health & Wellness communications in your country/region including:
N/A
Health & Wellness work must demonstrate how it meets the criteria 'life-changing creativity'. Why is your work relevant for Health & Wellness?
Body pain is endured by almost 90% of the population every year and it can be debilitating. But people tend to leave their medication at home, meaning they miss out on the things they love. This campaign directly addresses the issue in a memorable, witty way.
Write a short summary of what happens in the film
WEDDING
Throughout this film we see a bridegroom, Albert, bent over and frozen in pain as his distraught bride dances around him trying to make amends for his utter embarrassment. He is on a dancefloor at his own wedding. The funny voice over talks directly to Albert, reminding him of the importance of the first dance at a wedding and how his guests have flown from around the world to be there. The film concludes by letting the audience know that the reason he is stuck in pain is because he forgot his Voltaren, which delivers ‘2 x Faster Pain Relief’.wedding and how his guests have flown from around the world to be there. The film concludes by letting the audience know that the reason he is stuck in pain is because he forgot his Voltaren, which delivers ‘2 x Faster Pain Relief’.
Cultural/Context information for the jury
In a western wedding the first dance between the bride and groom is traditionally the highlight of the wedding which all the guests look forward to. Often rehearsed it is the first time all the guests see the newly married couple dance together and show off.
Tell the jury about visual effects / type(s) of animation used and summarise any relevant challenges or techniques.
N/A
Provide the full film script in English.
We open on wedding.
It’s the first dance.
The groom is suddenly hit with a severe back pain.
He is bent over and can’t move for fear of making it worse.
Back pain has robbed him of his movement and his moment.
Nevertheless, he tries to keep going.
Meanwhile, his bride tries to make amends and keeps dancing (as if this was part of the dance routine) to try and cover the embarrassment.
A dry laconic voice over accompanies the visuals throughout.
VO (Posh upper-crust English accent):
The first dance.
The culmination of a hashtag epic wedding.
The very essence of your burning love, boiled up and distilled, into precise rhythmic movement.
Albert, this is what your family took a 36-hour flight with a layover in Minsk for?
Well let’s just say, you and Vincent Vega won’t sit well in the same sentence.
Super: Don’t get stuck in pain. 2X faster pain relief.
PACKSHOT: Voltaren. The joy Of Movement.
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