N/A

Body pain is endured by almost 90% of the population every year and it can be debilitating. But people tend to leave their medication at home, meaning they miss out on the things they love. This campaign directly addresses the issue in a memorable, witty way.

In this film we see a man, George, frozen in pain sitting motionless on a jetski. The funny voice over talks directly to George, reminding him of the amazing time he could be having on his now not so perfect holiday. If only he had Voltaren, which delivers ‘2 x Faster Pain Relief’ he wouldn't be stuck in pain missing out on all the fun.

Unlike pain relief pills, people tend not to travel with pain relief gels. Gels tend to stay at home in the bathroom cabinet or by the bedside. But pain doesn’t just strike when you are at home…it can strike at the most inappropriate times when you are out and about. This campaign highlights those inappropriate times that pain strikes and reminds you, with Voltaren 2x faster pain relief you don't have to be stuck in pain and miss out on the things you love.