We teamed up with the GSK human performance lab and the renowned Amity University, organiser of India’s popular Amity Gurgaon Half Marathon, on the outskirts of New Delhi.

In the lead up to the event, we bought mist cannons with Otrivin branding, making the cannons look similar to our highly recognisable nasal spray.

These cannons are used in mining & construction industry. We refined them by making the nozzles even smaller, so they could take pollution particles till pm2,5 out. Before the race we sprayed the running track several times & measured the air quality. During the race we drove a mobile unit five minutes ahead of every starting group (there's a kids' race, 5k, 10k & open race) to optimise the impact for every single runner.

This action improved the quality of the air for the 6000 runners, making them aware Otrivin is committed to helping people breathe better.

For these outdoor promotion & activations we cannot sample, sell or demonstrate the product.

According to the World Health Organisation, New Delhi has the most polluted air in the world. Smog and pollution stop people breathing as freely and deeply as they could. And it blocks them from enjoying their much-loved outdoor activities.

The Amity Half Marathon is a running event for children, amateurs & professionals with races between 5&21k.

Prevention is the only solution against the pollution problem. However, these cannons, used in the mining & construction industry, can temporarily 'clean' the air.

Therefore they prove to be very useful for outdoor events in polluted areas. Making mass events healthier & more enjoyable.

By refining the nozzles & making them mobile we could take out smaller pollution particles of the air on the running track for the time of the race .

So all runners & fans can breathe better.