Health and Wellness > Consumer Products
SAATCHI & SAATCHI SWITZERLAND, Geneva / GLAXO SMITH-KLINE / 2016
Overview
Credits
BriefWithProjectedOutcomes
The regulations in terms of packaging in Switzerland state that you cannot have any advertising material on the packaging however that you can hand out free gadgets alongside the purchase of the medication.
Execution
While closely following the already existing design of the packaging, we have integrated a Thermometer onto a removable add-on cap. This add-on cap is made of the same materials as the packaging however has a plastic film covering it which thus makes it more durable (and re-usable) than the original packaging itself.
Outcome
Passed regulations & inshore in Switzerland
Passed regulations in 5 key markets. Implementation according to flu season.
Translation
Press this strip against your forehead for 20 seconds.
More Entries from OTC Oral Medicines in Health and Wellness
24 items
More Entries from SAATCHI & SAATCHI SWITZERLAND
24 items