Health and Wellness > Consumer Products

THERMOPACK

SAATCHI & SAATCHI SWITZERLAND, Geneva / GLAXO SMITH-KLINE / 2016

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Overview

Credits

Overview

BriefWithProjectedOutcomes

The regulations in terms of packaging in Switzerland state that you cannot have any advertising material on the packaging however that you can hand out free gadgets alongside the purchase of the medication.

Execution

While closely following the already existing design of the packaging, we have integrated a Thermometer onto a removable add-on cap. This add-on cap is made of the same materials as the packaging however has a plastic film covering it which thus makes it more durable (and re-usable) than the original packaging itself.

Outcome

Passed regulations & inshore in Switzerland

Passed regulations in 5 key markets. Implementation according to flu season.

Translation

Press this strip against your forehead for 20 seconds.

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