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Body pain is endured by almost 90% of the population every year and it can be debilitating. But people tend to leave their medication at home, meaning they miss out on the things they love. This campaign directly addresses the issue in a memorable, witty way.

LOCKER ROOM

Throughout this film we see a man, Ralph, bent over and frozen in pain. He is in a locker room at the end of the day and the cleaning woman just carries on doing her job around him. The funny voice over talks directly to Ralph, reminding him and the audience of what a fun place a locker room can be before or after sport. If only he had Voltaren, which delivers ‘2 x Faster Pain Relief’ he wouldn't be stuck in pain ruining the fun.

Unlike pain relief pills, people tend not to travel with pain relief gels. Gels tend to stay at home in the bathroom cabinet or by the bedside. But pain doesn’t just strike when you are at home…it can strike at the most inappropriate times when you are out and about - on holiday, at your wedding, playing sport. This campaign highlights those inappropriate times when pain strikes and reminds us that Voltaren is 2X faster pain relief so you won't miss out on the things you love doing.

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We open on a man in a locker room.

He has been struck by a severe back pain.

He’s bent over and can’t more or else it will make it worse.

Back pain has robbed him of his movement and his moment.

Meanwhile all his friends have long gone and the cleaner moves effortlessly hoovering around him.

A dry laconic voice over accompanies the visuals throughout.

VO (Regional UK accent from East London):

The Men’s locker room.

The safe playground of every self-respecting naked guy.

A macho meeting arena with tiny locks,

A hangout, where you can sledge, chat politics and talk football …

or simply hang out, sans towel.

Now, sadly the graveyard where a dude says goodbye to his youth.

Super: Don’t get stuck in pain. 2X faster pain relief.

PACK SHOT: Voltaren. The joy Of Movement.