The regulations in terms of packaging in Switzerland state that you cannot have any advertising material on the packaging however that you can hand out free gadgets alongside the purchase of the medication.

With the Thermopack, Theraflu gives an additional purpose to packaging. More than a box, it becomes an effective tool to detect and treat flu faster than ever.

The Thermopack is Theraflu’s first Heat Sensitive Packaging. Its integrated thermometer allows people to detect if they have a fever – one of the first flu symptoms, then immediately treat it with Theraflu.

Whether consumers are in the pharmacy or at home, this simple problem-solution packaging innovation allows them to detect and treat flu at the same time.

In order to execute the add-on cap, we had to reach out to each market and obtain their packaging requirements. This was done to ensure that the chosen Thermometer mechanic would fit existing packaging and would be seamlessly integrated onto the top of the pack so as to retain the original brand language and visual specifications. Thereafter we had to design each add-on cap so that the thermometer was placed on an even surface. This design not only serves a comfort and aesthetic purpose, but it also guarantees that the temperature readings are not skewed by an unequal surface.

Passed regulations & inshore in Switzerland

Passed regulations in 5 key markets. Implementation according to flu season.

This work is relevant for because the Thermopack gives consumers more than just a simple problem-solution medication: it allows them to measure their symptoms in real time, without any more hassle than purchasing the original product. In view of this, the Thermopack builds an extra relationship with the consumers and boosts Theraflu's credibility as a treatment for one of the first symptoms of cold and flu: fever (high temperature).

In order to create a piece of equipment that would help consumers to treat their cold and flu better, we decided to use the first sign of cold and flu (fever/ high temperature) as the main type of measurement. The objective was to make sure that people would be able to gain access to the Thermometer at the same time as they purchase Theraflu and be able to use it throughout their cold and flu which is why we decided to create the add-on cap that fits perfectly onto of the original packaging. This add on cap is adaptable to most markets' packaging so long as the packaging size allows for the thermometer to be stuck on one side which is flat.

In order to get people to use the Thermometer the simple line “push this against your forehead for 20 seconds” was inscribed on the side of the packaging.

Theraflu ('NeoCitran' in other markets) is one of the world’s leading cold and flu brands with a range of medicines that combine speed and power for maximum relief so that consumers can make a swift return to their daily lives.

Most people know when they are coming down with a cold or flu but many people don’t have an easy and trustworthy way of tracking the stage of their fever. In view of this, the brief was to develop a solution where consumers could measure their fever with the least hassle possible.

The objective was to allow people who are feeling unwell to acquire the means to take their temperature and treat it at the same time and with little effort, ultimately allowing consumers to make a speedier recovery.