Radio and Audio > Product & Service

CHEERFUL NANNY

GREY NEW YORK, New York / FEBREZE / 2011

Awards:

Shortlisted Cannes Lions
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Overview

Credits

Overview

BriefExplanation

Febreze Fabric Refresher eliminates bad odours in stuff you wish you could wash. To prove this we took to the street and conducted a number of live experiments.

ScriptInEnglish

VO: A Febreze Live Radio Experiment.Here we are in Union Square in New York City. We are going to blindfold real people right off the street and see if they can guess what they are smelling.

Test 4: A cheerful nanny and a crusty, old, hairy, toilet rug.FACILITATOR: It's good? Nice and snug?NANNY: Yeah.FACILITATOR: Alright, take a deep breath, what do you smell?NANNY: Err, it's fruity. It’s like strawberry. It’s like leaves. Like... I can’t explain. It reminds me of candles.VO: We then removed the blindfold.FRIEND: (LAUGHING)NANNY: Oh. You guys just sat there laughing.FACILITATOR: What were you smelling?NANNY: I don’t know. But I didn’t think it was that. VO: Febreze Fabric Refresher eliminates the odours, making even a crusty old, hairy toilet rug smell like...SFX: SPRAYINGVO: ...candles. So you can Breathe Happy.

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