Radio and Audio > Product & Service

COME TO THE STREETS

LEO BURNETT TAILOR MADE, Sao Paulo / FIAT GROUP / 2014

Awards:

Silver Cannes Lions
CampaignCampaignLayout(opens in a new tab)
Case Film
MP3 Original Language

Overview

Credits

Overview

BriefExplanation

The World Cup was coming to Brazil and Fiat had no sponsorship. So, we launched a song to call everyone out to cheer in a place free of sponsorship: the street.

ScriptInEnglish

MUSIC: VEM PRA RUA

MVO: (SINGING) Come on, let’s go to the streets

Come on now, it’s your party

Brazil is gonna make it big

Bigger than you’ve ever seen

Come on, come with us

Come cheer with us, go Brazil!

Get out of the house, come to the street

To the greatest grandstand in Brazil

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

Brazil, Brazil.

If this street were mine,

I’d have it painted over

All covered in green and yellow,

Just to see the whole country dance through it

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

CROWD: (CHANTING) Come to the street. Come to the street. Come to the street. Come to the street.

MVO: (SINGING) Come on, let’s go to the streets

Come on now, it’s your party

Brazil is gonna make it big

Bigger than you’ve ever seen

Come on, come with us

Come cheer with us, go Brazil!

Get out of the house, come to the street

To the greatest grandstand in Brazil

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

Whoooooh,

Come to the street,

'Cause the street is the biggest grandstand in Brazil

ANNCR: Come with who best understands the streets. Come with Fiat.

Respect Speed Limits

ScriptInOriginalLanguage

MUSIC

MVO: (SINGING) Vem vamos pra rua

Pode vir que a festa é sua

Que o Brasil vai tá gigante

grande como nunca se viu.

Vem vamos com a gente

Vem torcer, bola pra frente

Sai de casa, vem pra rua

Pra maior arquibancada do Brasil.

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

Brasil, Brasil

Se essa rua fosse minha

Eu mandava ladrilhar

Tudo em verde e amarelo

Só pra ver...o Brasil inteiro passar

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

CROWD: (CHANTING) Vem pra rua. Vem pra rua. Vem pra rua. Vem pra rua.

MVO: (SINGING) Vem vamos pra rua

Pode vir que a festa é sua

Que o Brasil vai tá gigante

grande como nunca se viu.

Vem vamos com a gente

Vem torcer, bola pra frente

Sai de casa, vem pra rua

Pra maior arquibancada do Brasil.

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

Whoo-ooo

Vem pra rua

Porque a rua é a maior arquibancada do Brasil.

ANNCR: Vem com quem mais entende de rua. Vem com a Fiat.

Respeite os limites de velocidade

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