Radio and Audio > Radio & Audio
BWM DENTSU, Sydney / BABYLOVE / 2017
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Overview
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BriefExplanation
In this radio advert, a woman tells a baby named ‘Dijon’ that even though his name may make him uncomfortable later in life, BabyLove Nappies will keep him comfortable now.
EntrySummary
In Australia, like many other countries around the world, parents sometimes choose to give their baby a unique name. It’s a trend made popular by celebrities like Kim Kardashian and Kanye West, Gwyneth Paltrow and Chris Martin, and Angelina Jolie and Brad Pitt. However, sometimes the unique names the parents choose make the child stand out for the wrong reasons – because people think the names are a little bit silly.
ScriptInEnglish
(MUSIC: Soft piano music)
VO:
Uncomfortable baby names… brought to you by BabyLove Nappies.
Here’s to you, baby Dijon.
Your parents named you after the town in France where you were conceived.
But no one will ever know that.
Instead, you’ll be known as the ‘mustard man’
Every time one of your friends sees a jar of your namesake they’ll take a photo, tag you in it and say, ‘saw you today, hashtag LOL’.
But fear not, Dijon.
For no matter how uncomfortable you name, BabyLove Nappies will keep you comfortable.
(MUSIC stops)
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