Cable provider Ziggo wanted to profile itself as sponsor of the '538 for War Child' challenge week and activate (non)customers to contribute to the War Child charity. Therefore we launched an online challenge, asking people to donate pixels from their social media profile picture to turn a sad war-child drawing into a cheerful kid’s drawing. If the whole drawing was changed within a week, Ziggo would double its contribution to War Child. Meaning the charity could help 2000 victims and do what is does best: take the war out of children through creative expression.