Radio and Audio > Product & Service

EVIL WIZARD

BBDO NORTH AMERICA, Toronto / ROYAL BANK OF CANADA / 2012

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Overview

Credits

Overview

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Who says you can’t do something filmic on the radio.

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MAN: Open on a deer nibbling on a tuft of grass in the forest. Its ears perk up, and ominous music begins to play. Just as the music reaches a crescendo, from out of a nearby bush, hops a bunny. The deer looks relieved. But then the bunny morphs into an evil wizard. And the wizard laughs maniacally as he points his staff at the deer and out shoots lightning. When the smoke clears, in place of the deer is a sign that reads: RBC. Official sponsor and fan of the Toronto International Film Festival.

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