During a fire, a drunken firefighter endangers the life of a family that is trapped by the flames.

In the end, it is an analogy to evidence the irresponsibility of driving under the influence of alcohol.

In Costa Rica, more than 30% of traffic accidents are related to liquor abuse.

Title: “Fireman”

(SFX: We start hearing the siren of a fire truck, followed by the sound of flames. The firemen, who are arriving to a burning building, start talking)

Chief:

Guys, the fire has trapped a family on the third floor. Jimenez, you take the hose. Anderson, you go set the ladder. Jones, come with me.

All Firemen:

Yes, sir!!!

Jones:

Yeahhh, let’s go!!! FIIIIIREEEEE-MEEEENNNN!!!

Chief:

Jones...??

Jones:

FI-RE-MEEEENN!! FIII-REEE-MEEEENN!! C’mon!!!

Chief:

Jones, what the f...!!

Jones:

Give me an F....!

(SFX: ambience sounds stop)

Announcer:

When other people’s lives are in your hands, don’t drink.

Drive responsibly.

A message from Renault.