Sales of the tremendously popular Japanese manga ”Attack on Titan” have exceeded 36 million copies and the number of fans are increasing worldwide. Fans were earnestly waiting for the live-action version of Titan. To achieve this with computer graphics requires an enormous budget, and most felt that creating a live-action version capable of living up to their expectations was impossible. SUBARU's FORESTER has always been about taking on the difficult challenge of nature. This project took on the difficult challenge of culture.

The solution to the difficult task of creating a live-action version of Titan was a Japanese imaging technique called "TOKUSATSU". Craftsmen invest enormous amounts of time and effort to skilfully film actual objects, creating images full of impact. TOKUSATSU craftsmen use their special skills investing enormous time and effort to create these amazing films. Ultraman, Gamera, Godzilla… Monster movies were created by production craftsmen specializing in special effects. They were given the opportunity to take part in an experimental challenge through the creation of a TV commercial.

They succeeded in truly realistic expression without relying on expensive computer graphics.

Before creating the live-action film of the manga, a live-action commercial was created as a prototype. This was the very first attempt. The team appointed to create the live-action movie searched for live-action techniques in collaboration with the advertisement production team for SUBARU FORESTER.

With a very small media budget, the commercial aired only one time, but resulted in 350,000 tweets in one day.

Went on to achieve 10 million views in one month.

Viewed in 225 countries and regions worldwide.

Appeared in over 10,000 domestic and international media outlets.

SUBARU achieved No.1 sales of SUVs.

Of all the live-action films on the market, “Attack on Titan”is the one people are looking forward to the most.

By taking on this difficult challenge of culture, people around the world have developed a deep affection for FORESTER, a brand that isn't afraid to take on challenges.