An instant glue Aron Alpha bonds materials in just 5 seconds.

Our target is “anyone who has ever broken something.”

Using TV commercials that can reach a large number of people, we intentionally remained duration of the commercial to express that Aron Alpha only needs 5 seconds to bond materials.

We emphasized the product’s ability that even a short 15 seconds commercial is too long for it.

In the extra time, we showed some images that had nothing to do with the product, such as a handsome man playing nose flute and a mosaic art of the company president, to give off more of the feelings that we have leftover time.

Moreover, we set “something’s sticking” as a hidden theme of the unrelated images, to encourage people to post their findings on SNS.

As a result, the number of commercial-related posts on SNS increased by 176-fold after the broadcast.

If it’s fallen off, just fix it.

Settled in five seconds. Aron Alpha.

There’s time left for this commercial, so listen to this handsome guy’s nose flute.

Campaign in progress!