PARA SPORTS. Awareness of these sports is still low among the able-bodied. Research in 2017 reported only 1% of japanese have watched a para sport competition. Our challenge is how to promote awareness and share enjoyment of para sports among more of the public.

[IDEA LOGIC]/

We wanted to raise the interest by making those people experience "simulated" para-sport watching. Through this experience, we challenged to promote awareness of PARA-SPORTS through sharing enjoyment. Our target is from child to adults who are not interested in parasports and who have never watched or who have never experienced it. At present, there is almost no reason to be interested in parasports. Under these circumstances, we thought it was necessary to not only introduce the appeal of parasports, but also stimulate strong interest.

[IDEA]/

“PARA” in parasports is a common greek prefix, meaning parallel or partial, but when repeated in japanese, “PARAPARA” means a “FLIP BOOK”. Our Idea is to use the enjoyment of a parapara flip book to communicate the fun and thrill of para sports.

[Touchpoints]/

We aimed to make people aware of parasports throughout the year by using everyday calendars that people normally use.

[Design]/

With a pop design that makes people want to hang it at home, we tried to reach from kids to adult families at home.

[Develop&Process]/

We produced 29- to 31-frame gif animations of 12 para sport categories. Each category was assigned to each month, and a frame of the animation was placed in each day of the month.

[Compatibility with Calendar]/

Old month pages that would normally be thrown away are cut out and reused. The number of dates, essential to the design of your calendar, acts as a sort of number.

[Value]

Pop & minimal design calendar inspired people to want to hang it their calendar at home. By reusing used calendars that we usually throw away, we provided people with the fun of flipbooks. By providing an enjoyable parasport experience, we succeeded in inspiring people to make awareness about parasport and giving them learning.

[Reach/Cultural impact]

In Japanese business culture, there is custom of giving calendars to partners at the end of the year. We printed more than 5,000 calendars and distributed them to various business partners and related parties free of charge.

[Describe the outcome]

About 83% of those who receive this calendar say they are more interested in parasports than before. The recognition of each sport in PARASPORTS have increased by more than 200%. The recognition of TSAD have increased by more than 700%.