An instant glue Aron Alpha bonds materials in just 5 seconds.

Our target is “anyone who has ever broken something.”

Using TV commercials that can reach a large number of people regardless of generation, we intentionally remained duration of the commercial to express that Aron Alpha only needs 5 seconds to bond materials.

We emphasized the product’s ability that even a short 15 seconds commercial is too long for it. In the extra time, we showed some images that had nothing to do with the product, such as a mosaic art of the company president and cute cats to give off more of the feelings that we have leftover time.

Moreover, we set “something’s sticking” as a hidden theme of the unrelated images, to encourage people to post their findings on SNS.

As a result, the number of commercial-related posts on SNS increased by 176-fold after the broadcast.