To design an advertising agency’s calendar that can be strongly remembered by all people, especially clients. The design of the product must reflect current topics such as ecology.

UMAREKAWARI CALENDARUmarekawari means “rebirth” or “reincarnation”.

The people who saw the calendar felt wonderful.

Unexpected materials have been reborn as paper. Items that have fulfilled a one-time purpose and ended their service life. Scraps and byproducts from the manufacturing process of some product. The collection of these things that would typically be thrown away and their rebirth as paper are what this calendar is all about. While these raw materials have taken on the new role and form of paper, their essence lives on in its texture and character in the paper. Every month the material changes. See and touch the look and texture of various types of paper. Please reach out and experience the essential materials.