Digital Craft > Data & AI
JUNG VON MATT/LIMMAT, Zurich / GENEVA INTERNATIONAL MOTOR SHOW / 2020
Overview
Credits
Describe the creative idea
We positioned the GIMS as a e-mobility-focused, dynamic car show with always evolving digital illustrations using live-data about e-mobility.
Describe the execution
We created Switzerland’s biggest 360° data-driven campaign – from Megaposters over online-ads to In-Game-Placements. Every ad showed the spread of e-mobility for its specific placement as a color-gradient, made by a program we created to turn live-data into digital Illustrations.
More Entries from Data Storytelling in Digital Craft
24 items
More Entries from JUNG VON MATT/LIMMAT
24 items