Radio and Audio > Product & Service

INDEGENIOUS

LOWE, Bangkok / MERCEDES BENZ / 2012

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Mercedes Benz Thailand launched their M class in March. They wanted to advertise this lifestyle-orientated car on the strength of one unique feature- its ability to transition seamlessly between on road and off road capabilities, at the flick of a switch. Radio was a natural medium to advertise given the number of hours the target audience spends in Bangkok traffic jams, listening to their car radio.

The Male Character Voice of Mr. Dan Campbell has been done by Mr. Chetan Sashital himself.

No animal was harmed or tortured during the making of this Radio Commercial.

ScriptInEnglish

SFX: KNOCKING ON DOORKAREN: Um,may I come in, Sir?MAN: Oh, hello Karen, KAREN: HelloMAN: Thank you for coming in today.

KAREN: Well thank you for the opportunity, Sir.MAN: Now so, Karen, tell me a little bit about yourselfKAREN:ell, er, I grew up in the cityMAN: Oh.KAREN: As a child, um I’ve always been curious about the fashion industryMAN: WonderfulKAREN: so much so, that for the last few years, I…SFX: BREAKS INTO INDIGENOUS SONGKAREN: worked in retails jobs previously and my career goals are…SFX: BREAKS INTO INDIGENOUS SONGMAN: errr, Karen…errr…SFX: INDIGENOUS SINGING GOES ON.MAN: Karen….err…Karen, I think that will be all, thank you.

SFX: BINGVO: Shift between on road & off road mode at the flick of a switch.Mercedes- Benz, the new M-Class.

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