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KINGSNARE

GREY LONDON, London / GREENE KING IPA / 2015

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Overview

Credits

Overview

BriefExplanation

Greene King has been brewing fine quality ales since 1799, and after more than 200 years, the business of making beer becomes an intuitive craft. To dramatise this and promote the IPA brand, it has collaborated with legendary improvisational percussionist Steve Noble, AKA King Snare. Noble is undisputed drumming royalty on the alternative Jazz scene. In a two-minute film, Noble performs a mesmerizing, unrehearsed freestyle drum solo; every single one of the beats fine-tuned in hundreds of late night jazz clubs over the past 50 years. Shot by an up-and-coming young British Director, it was filmed in a single take, without any sheet music and features Noble’s 40-year-old drum kit which has travelled around the world with him.

Execution

Greene King has been crafting quality ales since 1799. To dramatise this it collaborated with another craftsman of his trade, improvisational jazz percussionist, Steve Noble (AKA King Snare). Noble performs a one shot unrehearsed 2 minute freestyle drum solo on a drum kit that has been around the world. Every single drum beat crafted to perfection over the past 50 years to create a flawless moment.

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