Social and Influencer > Craft

POLE OF INACCESSIBILITY

JWT SPAIN, Madrid / GMODELO / 2012

Awards:

Bronze Cannes Lions
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OVERVIEW

Translation

We travelled to the Pole of Inaccessibility, the farthest point on Earth from the ocean. From there, 7 of its inhabitants started a 7,500km journey to see the sea for the very first time. Much of the route would be in the middle of nowhere so, in order for the rest of the world to take part in this amazing trip, we recorded the whole journey from a POV perspective and geopositioned the most interesting moments. The result is an interactive documentary where users could travelled through the eyes of the main characters.

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