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RACE

THE SWEETSHOP, Los Angeles / AMERICAN CENTURY INVESTMENTS / 2019

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Film

Overview

Credits

Overview

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This Father's Day spot follows a dedicated dad as he explores a new world of exercise, green smoothies and morning jogs. Sure, it's difficult, but he perseveres through broken shoelaces, blender mishaps, aches and pains and nosy neighbors. He gets stronger and faster. He does yoga. And in the end, his reward isn't just feeling younger or looking better. It's Father's Day, after all, and in his fitter form, he can keep up with his daughter as she hits the trail on race day.

Tell the jury anything relevant about the direction. Do not name the director.

Our dad in ‘Race’ doesn’t have to train for his daughter’s event, but he does it because he loves her, and he wants to be right there by her side. He’s not flawless, and that’s evident in their struggles along the way. But parents earn our respect and admiration when we see how much they love their kids, and the journey they take to invest in them.

Through the approach to the cinematography, casting, production design, and performance, our director layered in details that made this story ring of emotion and truth while giving us a little smile along the way.

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