A woman performing a dance routine on her shopping cart in an Aldi parking lot -- before she stops to stack it up and receive her coin back. The voiceover reminds us that Aldi customers are "Australia's most satisified customers three years in a row -- even though you need a coin for your trolley."

A big part of my directing approach is rooted in finding truly memorable, original characters that express each story perfectly and elevate the concept above the typical ads out there. It’s about finding people that, while appearing like normal everyday citizens, have something about their look that is unique, special or different. They instantly make us smile because of who they are, what they look like, or how they’re situated in the story.

In the opening scene we get a subtle sense of beauty and an air of magic from the soft lighting pooled over her car and the car park beyond. I like the idea of soft focus city lights in the darkness beyond the car park, like in that famous Bill Henson photo of the girl oating in the night.