Das Handwerk, the German Federation of Craftsmen, turns the act of fixing a broken boiler into a modern-day Western.

The two-minute film is set in a snowy modern version of a Western town, where an old lady comes screaming out of her house in terror. She flags down a plumber in his truck, who bursts down the door of the house cowboy-style to find a priest appearing to be performing some kind of exorcism. To tense banjo music, he descends to the peril in basement and wrestles with the roaring iron stove, eventually transforming it into a modern-looking boiler. Then, he drives off into the sunset, watched by the grateful old lady and her admiring daughter, as the caption on screen asks: "So. What did you do today?”

It’s important to note we are speaking to craftsmen here. It needed to be beautifully crafted in the most awesome cinematic way. Every element needed to feel rich. Everything from the cinematography to lighting and grade is perfectly at home in the western genre of big cinema, and about as far removed for your standard advertisement as you can get. Viewers feel like they’ve sat on the remote and been dropped into the middle of a classic western piece. The humour isn’t overt or over the top, it comes through in little off-beat moments when something weird or unexpected happens.

Our tone is firmly tongue in cheeky. But never in a cheap slap-sick-kind-of-way, more in a high production value Coen-Brothers-meets-Quentin-kind-of-way. The film never tells the viewer to laugh at any point. It’s just so over- the-top-super-cool and perfectly crafted that you can’t help yourself.