The most entertaining police recruitment video on the planet.

This is a fast-paced recruitment video that speaks to a wide variety of New Zealanders. But, how do you choose a singular spokesperson when you're trying to talk to everyone? You don't.

That's why this NZ Police recruitment film features over 70 actual cops. The Police band, Police dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns and the police commissioner Mike Bush, all put their hands (or paws) up to be involved in the video to encourage New Zealanders to join NZ Police. t’s a big classic suburban wild goose chase police romp – with a great message!

This video celebrates the kind of recruits New Zealand Police want on their team - ones who bring their own unique and diverse qualities, skills and quirks to the job.

The video uses New Zealand’s quirky sense of humour in a bid to entice more Kiwis to join the police force of the world’s “safest country”.

The video also features appearances from the women’s rugby team the Black Ferns and social media star William Waiirua.

This was all about tone.

Usual police comedies are funny because the police are bad at their job. But here, the NZ Police needed to look good - without it feeling smug or like an army recruitment video.

So it needed to be serious, but self-aware and able to laugh at itself.

By making each officer maintain eye-contact, while executing amazing feats of physical ability, created a collision between physical prowess and awkward vulnerability which allowed for the comedy.

The unnatural ease in their presentation allowed them to deliver their message, and to be taken seriously - but let the audience laugh, and most importantly, it made our heroes relatable to the everyday Kiwis we were trying to recruit.