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THE WORLD'S MOST SUCCESSFUL RECRUITMENT VIDEO

THE SWEETSHOP, Auckland / NEW ZEALAND POLICE / 2018

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BriefExplanation

The most entertaining police recruitment video on the planet.

This is a fast-paced recruitment video that speaks to a wide variety of New Zealanders. But, how do you choose a singular spokesperson when you're trying to talk to everyone? You don't.

That's why this NZ Police recruitment film features over 70 actual cops. The Police band, Police dogs and cats, Eagle helicopter, the AOS, William Waiirua, Black Ferns and the police commissioner Mike Bush, all put their hands (or paws) up to be involved in the video to encourage New Zealanders to join NZ Police. t’s a big classic suburban wild goose chase police romp – with a great message!

This video celebrates the kind of recruits New Zealand Police want on their team - ones who bring their own unique and diverse qualities, skills and quirks to the job.

EntrySummary

The video uses New Zealand’s quirky sense of humour in a bid to entice more Kiwis to join the police force of the world’s “safest country”.

The video also features appearances from the women’s rugby team the Black Ferns and social media star William Waiirua.

ScriptInEnglish

We open on a generic warehouse in Auckland. Action music plays as NZ Police move into position. A female Maori officer stands next to the door. But before busting through it, she holds a finger to her nose to shush someone. We pan to see the police band are playing the soundtrack. They stop and with this silence she talks to camera.

FEMALE OFFICER: E hiahia ana matou Aotearoa hei te haumaru whenua i roto i te a

Subtitled graphic: We want New Zealand to be the safest country in the world.

With her hands she signals for multiple officers to get in position. Then she signals to a kid riding by on a bike to put their helmet on, and then signals to a workman across the road to hold a ladder with

both hands to support their fellow builder.

FEMALE OFFICER: But we can’t do it without your help.

They enter the building and our spokesperson does a somersault for cover and pops up as a different Pacific Islander woman. We see a door on the other side of the building swing open as whoever they’re after has gone. So, the cops give chase and music starts up.

FEMALE OFFICER: New Zealand Police are looking for new recruits who can make a real difference. Those who care about others and their communities.

As she runs, she’s now an Indian female officer. She starts to sprint across the road, but then stops and goes back to help an old man who’s trying to cross. This takes a long time. Like, really long. It’s a momentum killer. The music cuts out and she slowly walks with the man while traffic waits. While

this is happening a well-known Kiwi comedian would walk out with a microphone stand and tell some jokes.

COMEDIAN: Clearly this is important, but going to take some time, so while we wait… (insert jokes)

Getting to the other side, the chase music starts up again and the female officer who is now Chinese, runs on, as she is joined by others officers who are involved in the chase. Two officers run with German Shepherds on leads. As they turn the corner our main officer is now Korean, and the two dogs are now Police Cats.

FEMALE OFFICER: We want people who will bring their own personality to the job and their own unique set of skills.

The other officers then do something unique and extraordinary. One jumps a fence almost like a parkour move. Another slides underneath the fence like a baseball player stealing base. And the third officer accidentally runs into and knocks over a fruit stand. Because let’s face it,

if there is anything we have learned from police chases in the movies it’s that fruit stands are always crashed into.

FEMALE OFFICER: That’s not very unique.

The officer who knocked over the fruit starts to pick it up. People passing by also help out. Our officer, who is now Eurasian, picks up a rolling orange, while running and throws it back to the other officer and singles out the passersby as the kind of people we are after.

FEMALE OFFICER: If you have what it takes, we want you, you and you... regardless of gender, ethnicity, culture or faith.

Our officer turns a corner and is now a white woman. Still on the run she picks up a netball that’s rolled off a court.

FEMALE OFFICER: We need individuals who want to be part of a strong team. A team that will always have your back.

The officer throws the netball and it’s caught by one, of three Silver Fern players. One steps forward taking centre stage, the camera moving with her as she talks directly to us, just like a television presenter.

SILVER FERN: The most important thing about teamwork, is taking the time to lis -

The camera whip pans back to our officer who politely cuts her off.

FEMALE OFFICER: Ahh, hold that thought.

The officer runs on, but she is now a he. A white male officer.

MALE OFFICER: When you join the Police, you’ll be trained with skills to keep you and others safe, receive a good starting salary and…

The officer jumps a fence and lands in a swimming pool. They surface as a Eurasian male officer in scuba gear.

MALE OFFICER: ...you can choose from over 30 different careers.

They get out of the pool and they are back in normal clothes and he is now Korean. He runs on, past a forensics team dusting for prints and taking photos. Our officer then takes a shortcut through a busy gym and we show a close up of them running.

MALE OFFICER: We want fit New Zealanders. Those who like to be active and are willing to train and learn.

Pulling wide we see he is running on a treadmill. Jumping off, he keeps chasing.

MALE OFFICER: I’m not talking “that guy” fit…

We see a muscly guy whose traps are so large they make him look like a turtle half peeking out of its shell. And when we cut back to our officer he is now Chinese.

MALE OFFICER: …but more “run in a recruitment video and deliver your line, while jumping this fence and not puffing too hard fit.”

At this moment, the officer jumps a fence into a park and pops up as an Indian male.

MALE OFFICER: So, what’s holding you back?

A woman who is training in the park, with a tyre, calls out.

WOMAN IN PARK: It’s just a tyre tied to my waist with a bit of rope.

MALE OFFICER: No sorry, I wasn’t asking you.

WOMAN IN PARK: What?

MALE OFFICER: I wasn’t meaning it so literally. I was just asking the question.

WOMAN IN PARK: To whom?

We see the reverse angle and there is no camera crew, just our officer in the park.

MALE OFFICER: Look you’ve kind of ruined my flow. (Our officer is now Pacific Islander). This was supposed to be a big build up and now we’re going to have to start this section again.

WOMAN IN PARK: We? Oh…

The officer walks off and we reveal there's been 5 other officers lined up exactly behind him. They all walk back to the fence from the start of the scene. They re-order themselves, with the Chinese officer back in the front. The rest (including the Pacific Island and Indian officers) lining up exactly

behind him, disappearing out of sight.

Reset, the Chinese officer runs, jumping the fence into the park again. When he pops up he is now an Indian man. He runs on.

MALE OFFICER: So, what’s holding you back? Will it be you who makes a difference to your community and this country?

He turns a corner and is now a Pacific Islander man.

MALE OFFICER: Do you care enough to be a cop? If the answer is yes, then visit newcops.co.nz

At this moment, our officer is now a Maori male and he has found what they have been chasing this whole time.

MALE OFFICER: Ah, now I’ve got you.

We reveal it’s a dog that’s holding a handbag in its mouth. The officer is now the female Maori officer from the start of the video and she frees the handbag and radios in to let her team know she has found the package and exits frame. Newcops.co.nz comes up on screen.

SUPER: newcops.co.nz

After a beat, the Silver Fern from earlier in the video enters frame, to continue where she left off.

SILVER FERN: So is now a cool time to do my teamwork speech?

The female Maori officer pokes in on the edge of frame and politely refers to the titles on screen.

FEMALE OFFICER: Well, the website’s already up on screen and…

We cut to a full screen Do you care enough to be a cop? Logo.

We can still hear the officer and Silver Fern talking

FEMALE OFFICER: ...Yup there’s the logo, so… yeh.

SILVER FERN: Ok, cool.

FADE TO BLACK

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